Entartica: 1,528 WhatsApp leads in 21 days
01 / The Starting Point
Campaign targets, seasonality, offer, lead definition, and prior customer acquisition metrics established the baseline before launch. We avoided treating every WhatsApp conversation as qualified.
02 / What Groowiq Changed
Documented the target audience, custom creative directions, optimized WhatsApp conversion funnel, and real-time bid adjustments. Rejection of unviable location parameters helped focus media spend.
03 / The Documented Result
1,528 WhatsApp leads generated over 21 days from a total spend of ₹64,000, resulting in a ₹36 blended cost per lead. An additional client-reported 7.8M+ page views occurred over a 60-day period.
04 / How to Interpret the Result
Platform counts and raw lead metrics do not automatically equate to unique users or final bookings. Safe attribution modeling is used to reconcile raw clicks with downstream bookings.
Evidence & Source Verification
Source: Meta Ads Manager / Spend: ₹64,000 / Period: Aug 1-21, 2026 / Client Approved.