Spree Walk: reaching beyond the follower base
01 / The Starting Point
Mapped initial organic follower baseline, historic 60-day view counts, local audience interest metrics, and specific content capability targets for Saraighat Lake, Guwahati.
02 / What Groowiq Changed
Developed local creator content pillars, video hook formulas, optimal publishing schedule, and collaborative Reels structures. Monitored shares and profile actions to select high-performing follow-ups.
03 / The Documented Result
935,937 views achieved in 60 days with 97.6% of views originating from non-followers. Campaign recorded 86,163 organic interactions and +323 net-new followers.
04 / How to Interpret the Result
Organic video impressions do not equal sales or unique reach. We emphasize downstream profile engagement, message actions, and local footfall surveys to measure actual value.
Evidence & Source Verification
Source: Instagram Insights / Period: Jun-Jul 2026 / Client Approved.